FOR IMMEDIATE RELEASE
CENTENNIAL, Colo. — Elementive Marketing Solutions announced the release and immediate availability of “Elements of a Successful Website” by Matthew Edgar. The new book focuses on practical, actionable ways of improving traffic, usability, and conversion rates for any website, including five detailed themes that can be easily applied and customized even by small businesses. As a web consultant at Elementive, Edgar puts over fifteen years of experience with usability and conversion optimization at the service of clients, and the new book details many of the agency’s most powerful and effective approaches.
“Elements of a Successful Website” is Edgar’s first book and reflects lessons learned from working for hundreds of different clients in a wide range of different industries. Unlike many other books of its kind, “Elements” does not attempt to impose a rigid, one-size-fits-all solution, instead equipping readers with guidelines they can adjust and apply to best suit their own needs and brand. The new book is available now at Amazon.com.
“We’re happy to report that ‘Elements of a Successful Website’ is now available at Amazon,” Edgar said. “It was a real pleasure planning and writing this new book, and I’d like to thank the many who helped along the way. In our work here at Elementive, we’re always focused on helping our clients understand what works and why. This new book lays out many of the most important website design principles in ways that anyone will be able to put to use. By making even some very simple changes to a company’s website, traffic, usability, and results can often be greatly improved. We think ‘Elements’ does a great job of showing how to evolve any website into something even more effective, and we think many will benefit from reading it.”
As with many other investments, the average company hopes that its website will produce more business. Even a website that attracts an impressive amount of traffic, though, can fail to generate sales, whether because visitors find the site difficult to navigate or not worth spending time with or are never compelled to take action.
‘Elements of a Successful Website’ details proven principles that can be applied to any site to make it more usable and likely to generate the sales or other results that businesses seek. With over 15 years of experience, the new book’s author has worked with hundreds of companies in a wide range of industries to turn their websites into more productive, effective assets. The simple, actionable guidance contained in ‘Elements’ will help any reader gradually improve, test, and fine-tune a website to achieve the desired results. The new book is available now in paperback at Amazon.com.
About Elementive Marketing Solutions:
With a full range of marketing analysis services that contribute to better understanding, Elementive takes the mystery out of data and helps clients identify the biggest opportunities and most productive ways to invest.